Empathetic designer with over 10 years of experience discovering what people do, think and feel while using their applications.
Vast experience creating multiple, data rich, web-based and mobile applications. Specialize in workflows, wireframing, and rapid prototyping. Deliver exceptional customer experience with innovative data visualizations and intuitive human to computer controls. Background includes conducting usability testing to ensure quality and ease of use. Ensure compliance with modern graphical design standards and company branding guidelines.
Work closely with customers, business analysts, marketing managers, and programmers to integrate all requirements into a simple and elegant way to interact with the application. Commended as a charismatic and articulate communicator with the ability to clearly convey complex technical information to key project stakeholders, including high-value clients and executive leadership.
Wolters Kluwer, 1993 - 01/2018
Senior User Experience Designer, 2012 - 2018
User Interface Designer, 2006 – 2011
Web Designer, 1999 – 2005
Computer Graphic Designer, 1993 – 1998
Challenge: Enabled company and product vision by researching, envisioning, wireframing, prototyping, and implementing world-class user experiences for feature rich web and mobile applications.
Actions: Collaborated with business analysts, marketing managers, customers, and application architects to identify and document each group’s requirements. Implement projects using workflows, wireframes, prototypes and provide graphic assets.
|Platforms:||Microsoft Windows, Mac OS X, Apple iOS, Google Android|
|Software:||Adobe Photoshop, Illustrator, XD, InDesign, Animate, Audition and Dreamweaver; Axure RP; Sketch and Invision; Microsoft Office|
EDUCATION & CREDENTIALS:
AMERICAN ACADEMY OF ART, CHICAGO, ILLINOIS
Studied graphic design
Certified Usability Analyst, Human Factors International
Certified Internet Web Associate, Certification Partners
Free-lance project to design landing page and product page templates for WealthCounsel's content management system.
WealthCounsel needed a new section on their site to inform subscribers about new products, services and discounts available. I provided various layouts and design elements to convey a marketplace with a wide selection and to focus on the member benefit for using a WealthCounsel partner.
AMERICAN FAMILY INSURANCE:
Free-lance project to define the workflow for a new mobile app feature.
Customers needed a way to add a new driver to their auto insurance using the My AmFam mobile app. I designed a new workflow and created a wire frame prototype to enable stakeholders to test it with their customers.
TAX & ACCOUNTING CUSTOMER SUPPORT:
Early stage workflows, wire frames and mock-ups for the CCH Tax and Accounting software support web site.
The current site was not compliant with Wolters Kluwer branding standards and too many customers were using the call center for simple issues. I made keyword search the main focus of the site to funnel users into knowledge-base pages, reduced access to the customer support phone number and updated navigation and CSS styles to the branding standards.
Enabled customers to search CCH IntelliConnect content with their mobile devices.
CCH IntelliConnect was designed before mobile devices fully integrated web browsers and it is difficult to use on a mobile device. I designed this mobile application with separate user experiences for phone and tablet. This allowed customers to find quick answers on their phones and perform more detailed research on their tablets.
Enabled customers to perform tax research within the CCH libraries that they subscribed to on the Internet.
Two customer segments had to be accomodated. Older customers familiar with the print products needed a method to browse through their publications, while younger customers familiar with the Internet needed a robust search to find answers to complex tax issues. The platform was designed to allow customers to easily search and browse the content that they subscribed to.
CALCULATORS, LOOK-UPS & PLUG-INS:
Modernized numerous value-add applications included with customer's subscriptions.
Older applications did not use responsive design and were not branding compliant. I provided developers with mock-ups and CSS mark-up using the Wolters Kluwer CSS framework that supports responsive design and is branding compliant.
Examples of graphics provided for many Tax and Accounting products.
At times, graphic artist resources were not available to create infographics, icons and splash screens. I provided developers with the graphic assets necessary to support Tax and Accounting content and products.
Examples of help and training tutorials for customers and sales staff.
New customers and infrequent users needed help using various features of Tax and Accounting products. I provided HTML5 Canvas based tutorials and digital video training courses for many Tax and Accounting products.
I am a highly motivated and creative person that enjoys solving design problems and learning new skills.
I started my career as an illustrator for a full-service advertising studio on Michigan Avenue in Chicago. I then worked for a toy design company and helped sell a few toy lines to Hasbro and Playskool.
I soon realized that computers were the future of commercial design and I set a goal to develop my computer skills. I learned how to use graphic design software and worked for many years as a print designer.
While at Wolters Kluwer, I advanced to web design and finally to user experience design.
On a personal note, I played keyboards and sang in several alt-rock bands over the years and I still enjoy writing and recording original music on my computer. I also enjoy boating and fishing and try to get out on the water as much as possible.
364 Golden Eagle Bend Machesney Park Illinois 61115